Different types of marketing, there are direct ways of marketing and there are indirect ways of marketing. Direct marketing would be something like the Nike swooshes. It is marketed on all their logos and all the merchandise that they sell. This form of marketing is free because it goes directly on their items. It doesn't simply just save them advertisement expenses it also helps build the brand and has turned the logo profitable. It is so profitable that there are black markets around the world that imitate the Nike logo.
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